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Purchasing Tips

Purchasing Tips

Rings

When placing multi-size ring orders, the following breakdown reflects the sizes that consistently sell best for us.

We strongly recommend carrying the full size range from 4–10 to maximise sales. Customers almost always have a specific finger in mind and are far less likely to purchase a different size if their intended size is unavailable.

Recommended size distribution:

  • Size 4 – 2%

  • Size 5 – 9%

  • Size 6 – 18%

  • Size 7 – 20%

  • Size 8 – 21%

  • Size 9 – 13%

  • Size 10 – 2%

Carrying a complete run ensures fewer missed sales and a better in-store experience for customers.

Necklaces

The 16" length is by far our strongest seller. We recommend stocking this length most heavily, while also carrying a small selection of 18" and 20" options for size inclusivity and styling preference.

Offering multiple lengths across styles naturally encourages layering, which often leads to add-on purchases.

Metal Popularity (Highest to Lowest)

  1. Sterling Silver

  2. 14k Yellow Gold Filled

  3. 14k Rose Gold Filled

This order reflects consistent customer preference across our retail locations.

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